Senior Director, Brand Management, Sparkling Flavors

About the role

The Senior Director, Brand Management for Sparkling Flavors in Germany will own the end‑to‑end brand agenda for the full portfolio. Reporting to the Vice President of Marketing, this leader drives sustainable growth, strengthens brand equity, and ensures market‑leading performance across all consumer groups, categories, and channels.

Key responsibilities

• Define and execute long‑term and annual brand strategies that deliver growth, market‑share expansion, and consumer relevance.
• Lead integrated brand plans covering media, creative, innovation, packaging, shopper marketing, and commercial execution.
• Guide the innovation pipeline, ensuring relevance, differentiation, and best‑in‑class creative platforms.
• Collaborate closely with the Customer & Commercial Senior Director to align brand and commercial plans across all channels.
• Partner with bottler leadership, franchise, supply‑chain, finance and other functions to deliver cohesive system‑wide plans.
• Monitor brand health metrics (NSR, GP, equity, penetration) and drive continuous improvement.

Required profile

• Proven senior leadership experience in brand management within consumer goods or beverage sectors.
• Deep understanding of consumer, cultural and market insights in Germany.
• Track record of delivering profitable growth and strong brand equity.
• Ability to influence cross‑functional and external partners, including bottlers and franchise teams.

Required skills

What we offer

• Strategic leadership role within a global organization.
• Opportunity to shape the brand future of a leading sparkling beverages portfolio.
• Collaborative, high‑impact environment with strong executive sponsorship.