Senior Director, Brand Management, Sparkling Flavors

About the role

The Senior Director, Brand Management for Sparkling Flavors will own the end‑to‑end brand agenda for the full portfolio in Germany. Reporting to the Vice President of Marketing, this leader drives sustainable growth, strengthens brand equity and ensures market‑leading performance across all consumer groups, categories and channels.

Key responsibilities

• Define and execute long‑term and annual brand strategies that deliver growth, market‑share expansion and consumer relevance.
• Lead integrated planning across media, creative, innovation, packaging, customer activation, shopper marketing and commercial execution.
• Oversee performance routines, tracking brand health, net sales revenue, gross profit, equity and penetration.
• Guide the innovation pipeline to ensure relevance, differentiation and strong market execution.
• Partner with IMX, media and creative teams to develop best‑in‑class creative platforms and fully integrated activation plans.
• Collaborate closely with the Customer & Commercial Senior Director to align brand and commercial plans across all channels.
• Act as the senior brand counterpart to bottler leadership, shaping joint system plans and ensuring cohesive alignment with franchise, supply‑chain and finance teams.

Required profile

• Extensive senior‑level experience in brand management, preferably within consumer‑goods or beverage categories.
• Proven track record of delivering brand growth and market‑share gains in a complex, multi‑channel environment.
• Strong strategic thinking backed by deep consumer, cultural and market insight.
• Demonstrated ability to lead multidisciplinary teams and influence cross‑functional partners.

Required skills