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Senior Director Marketing

LGC · Berlin

Senior 🇬🇧 English
SEO Content marketing Website strategy

Job description

About the role

LGC Axolabs is seeking an experienced and strategic marketing leader to shape the overall marketing vision, positioning, and execution for its innovative nucleic‑acid therapeutics business. This senior leadership role will drive integrated marketing strategies across product, go‑to‑market, corporate messaging, digital channels, and web presence.

Key responsibilities

  • Define and lead go‑to‑market strategies for CRO, CDMO, and oligonucleotide product portfolios.
  • Partner with Business Development to ensure successful market penetration and develop value propositions, messaging frameworks, and competitive positioning.
  • Develop and execute the company’s overall marketing strategy aligned with business objectives.
  • Coordinate multi‑channel marketing activities, set priorities, budgets, KPIs, and performance metrics.
  • Translate complex scientific and technical topics into compelling customer‑focused messaging.
  • Oversee website strategy, content, user experience, and drive digital initiatives such as SEO, content marketing, email campaigns, and social media.
  • Collaborate closely with Business Development, Program Management, Scientific, and Executive teams.
  • Manage external agencies, consultants, and vendors.

Required profile

  • Proven senior marketing leadership experience in a high‑growth, science‑driven environment.
  • Strong strategic thinking combined with hands‑on execution capability.
  • Ability to work cross‑functionally with scientific, business development, and executive stakeholders.
  • Excellent communication skills to convey complex technical information to diverse audiences.

Required skills

  • SEO
  • Content marketing
  • Email campaign management
  • Social media marketing
  • Website strategy and user experience

What we offer

  • Opportunity to lead marketing for cutting‑edge nucleic‑acid therapeutics.
  • Collaborative, purpose‑driven environment focused on scientific impact.
  • Competitive compensation package.

Questions fréquentes

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Published 3 months ago

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LGC

Berlin