Senior Manager Media Strategy & Planning (Fixed Term)

About the role

Zalando's Media Team within the Marketing department is looking for a Senior Manager Media Strategy & Planning. This is a parental leave cover position on a fixed-term contract ending at the end of June 2027, with a possible extension that cannot be guaranteed. The role works across multiple markets and functions to design, develop and implement media strategies, push the vision of Media for Zalando and lead the planning of its global media campaigns.

Key responsibilities

• Own the annual Media Strategy & Planning, the Global Campaigns Media Strategy and the central frameworks and guidelines for the brand and campaign calendar.
• Design roadmaps for structural projects such as Full-Funnel, Content Transformation, Channel Mix Allocation, Investment Framework and Media Guidelines.
• Create roadmaps and frameworks for marketing rollouts across paid channels in 25 markets.
• Collaborate with GTM, Global Marketing, Organic Social, Digital Media, Performance Marketing, Marketing Analytics, Propositions Marketing and the Media Go-to-Market team to ensure consistent media strategies and implementations.
• Lead projects directly with the Global Media Strategy Agency and act as media captain in cross-disciplinary campaign teams.

Required profile

• At least 5 years of experience in Global Media Strategy and Media Planning (online and offline) within an agency or advertiser.
• Degree in marketing, advertising, business or a similar field, or equivalent experience.
• Proven track record of planning successful media campaigns and implementing strategic frameworks across multiple teams and markets, balancing centralised approaches with local needs.

Required skills

• Strong stakeholder management and communication skills, with fluent English.
• Excellent project management, organisational and prioritisation skills.
• Presentation and Excel skills, with the ability to turn ambiguous inputs into actionable outcomes.

What we offer

• 27 days of holiday a year, rising to 30 days.
• Discounts on Zalando products and family support services.
• Company pension scheme, employee shares programme and Wellhub health and wellbeing options.
• Training platform, biannual peer-to-peer reviews, two paid volunteering days and relocation assistance.