Senior Product Marketing Manager

About the role

You sit in the room when we decide what to build, not just when it is time to announce it. As our Senior Product Marketing Manager, you will be part of Product, reporting to our Head of Product, and work closely with Marketing, Sales and Customer Success. Our platform can do more for customers than many of them realise. Your job is to change that.

Key responsibilities

• Understand our customers and shape our product by gathering insights on their ambitions, revenue models, frustrations and buying decisions, and feed these into product discovery, positioning and prioritisation.
• Own product positioning, messaging and storytelling, translating complex capabilities into clear reasons to choose Ablefy and creating compelling content, demos, educational experiences and creative assets.
• Lead go‑to‑market strategy for launches and improvements, defining audience, value proposition, launch priorities, readiness and enablement while collaborating with Marketing and customer‑facing teams.
• Shape product education, onboarding and lifecycle messaging to help prospects convert, new customers reach revenue faster, and existing customers discover advanced capabilities.
• Use product, customer and commercial data to identify friction and opportunities, equipping Sales and Customer Success with persuasive stories and contributing to packaging and pricing discussions.

Required profile

• Customer obsession with genuine excitement for entrepreneurs, commerce and products that help businesses succeed, and curiosity to learn the customer’s business beyond feature lists.
• Strong product marketing craft with 5+ years of experience in SaaS, fintech, commerce or platform businesses and proven ownership of positioning and go‑to‑market work.
• Excellent storytelling ability to simplify complex products, write persuasive copy and adapt messages for different audiences and countries.
• Commercial and analytical judgment, connecting messaging and product experience to acquisition, activation, adoption and expansion, and confidence working with customer research and product data.
• Cross‑functional leadership influencing Product, Design, Engineering, Marketing, Sales and Customer Success without direct reporting lines.

What we offer

• 30 vacation days of paid time off.
• A competitive salary.
• Personal training & development budget of €1,500 per year.
• Responsibility and trust from day one.
• Individual coaching and further training to support your development.
• Free BVG ticket.
• Employee discounts at numerous companies.
• Pension program with company match up to 30% of employee contributions.