SEO Lead – Performance Marketing & Affiliate Portfolio

About the role

We are a fast‑growing performance marketing business seeking an SEO Lead to own and scale a high‑performing affiliate portfolio across multiple international markets. This strategic, hands‑on position combines ownership of SEO strategy, execution, and commercial outcomes while collaborating with world‑class publishing partners.

Key responsibilities

• Develop and own the SEO strategy for a portfolio of affiliate websites.
• Launch new affiliate sites from concept to go‑live across several markets.
• Drive on‑page and off‑page SEO initiatives to improve rankings, traffic, and revenue.
• Design and execute content‑led SEO plans that deliver sustainable organic growth.
• Lead backlink acquisition and link‑building campaigns to boost domain authority.
• Identify market opportunities through keyword research, competitor analysis, and market sizing.
• Mentor and develop a team of SEO Content Managers.
• Collaborate with Product, Content, and Commercial teams to prioritise high‑impact SEO projects.

Required profile

• Proven experience leading SEO strategy within affiliate marketing, publishing, or high‑growth digital businesses.
• Strong leadership background with a track record of managing and developing SEO teams.
• Native German speaker with fluent English communication skills.
• Commercial mindset with the ability to link SEO performance to traffic, conversions, and revenue.
• Comfortable working in fast‑paced, entrepreneurial environments.

Required skills

• Content‑led SEO
• On‑page optimisation
• Off‑page SEO strategies
• Link‑building campaign execution
• Keyword research
• Competitor analysis
• Market sizing

What we offer

• Competitive salary up to €85,000 per year.
• Hybrid working model based in Berlin.
• Opportunity to shape SEO strategy for an international affiliate portfolio.
• Collaborative environment with leading publishing partners.