SEO Lead – Performance Marketing (Berlin)

About the role

We are a fast‑growing performance marketing business seeking an SEO Lead to own and grow a high‑performing affiliate portfolio across multiple international markets. This strategic, hands‑on role combines leadership of SEO Content Managers with full responsibility for strategy, execution and commercial outcomes.

Key responsibilities

• Develop and own the SEO strategy for a portfolio of high‑performing affiliate websites.
• Launch new affiliate sites from concept to go‑live across multiple markets.
• Drive on‑page and off‑page SEO performance to increase rankings, traffic and revenue.
• Design and execute content‑led SEO strategies for long‑term organic growth.
• Lead backlink acquisition and link‑building campaigns to strengthen domain authority.
• Manage relationships with publishers, agencies and external partners.
• Identify new market opportunities through keyword research, competitor analysis and market sizing.
• Mentor and develop a team of SEO Content Managers.
• Collaborate with Product, Content and Commercial teams to prioritise high‑impact SEO initiatives.

Required profile

• Proven experience leading SEO strategy within affiliate marketing, publishing or high‑growth digital businesses.
• Strong leadership background with a track record of managing and developing SEO teams.
• Native German and fluent English, able to work confidently in both languages.
• Commercial understanding of how SEO drives traffic, conversions and revenue.
• Comfortable working in fast‑paced, entrepreneurial environments.

Required skills

• On‑page SEO optimisation
• Off‑page SEO and link‑building
• Keyword research
• Competitor analysis
• Content‑led SEO strategy