Social Media Lead – Lounge by Zalando

About the role

Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries, offering daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. As Social Media Lead, you take full ownership of Lounge's organic social media presence across Europe, owning the long-term organic social strategy and its tactical execution, especially on Instagram and TikTok. You directly steer the agency network and coordinate cross-functional resources to deliver high-quality content at pace, with the goal of building brand awareness and strengthening brand affinity.

Key responsibilities

• Own the organic social roadmap: set, develop and execute the organic social strategy for Lounge across Europe, turning brand priorities into quarterly and monthly activation plans.
• Direct, brief and hold external creative, production and social agencies accountable, setting quality benchmarks and challenging creative concepts.
• Develop distinctive narrative formats that turn casual viewers into engaged followers, and set channel-specific guidelines for visual style, tone of voice and community interactions.
• Establish measurement frameworks focused on organic reach, sentiment, engagement quality and brand affinity, and run regular tests of new formats, platform features and creative workflows.
• Streamline end-to-end operations such as briefing, feedback, asset handovers and scheduling to keep publishing standards high.
• Work with Influencer Marketing and Paid Social, and partner with the Retail team on commercial priorities and formats for brand partners.
• Present channel plans, testing results and performance updates to leadership and peer teams.

Required profile

• 7+ years of experience leading social media strategy and execution, with a strong background in fashion, lifestyle or consumer e-commerce.
• Experience managing an organic social function end-to-end.
• Ability to work across Europe and collaborate with marketing, retail and agency partners.