Senior Content Marketing Manager – Narrative & Communications

About the role

The Senior Content Marketing Manager, Narrative & Communications will shape the external voice of a leading developer‑focused platform. Reporting to senior leadership, you will craft opinionated, timely stories that highlight industry shifts, platform updates and monetisation trends, positioning the company as a thought‑leader in the global app ecosystem.

Key responsibilities

• Own and maintain a consistent, developer‑first narrative across all external communications.
• Write and publish reactive commentary on ecosystem changes, policy updates and market trends.
• Lead product announcements, milestone releases and executive messaging.
• Partner with product marketing to amplify launches through narrative‑driven content.
• Design and execute distribution strategies for major pieces, including social media, newsletters, selective media and influencer outreach.
• Shape the brand’s social voice by producing high‑impact, opinionated posts that drive engagement and credibility.
• Ensure narrative consistency across all external‑facing assets and act as the key editorial voice.
• Collaborate cross‑functionally with marketing, product and leadership teams to align messaging with strategic priorities.

Required profile

• 7+ years of experience in content marketing, editorial, brand communications or narrative‑focused roles within tech or B2B environments.
• Exceptional writing ability, capable of delivering sharp industry commentary and polished corporate communications.
• Deep understanding of developer ecosystems, SaaS or related technical industries and market trends.
• Proven track record of building narrative‑driven content strategies rather than short‑term campaigns.
• Experience in content distribution, amplification and driving engagement beyond publication.

Required skills

• Strong editorial judgment and storytelling skills.
• Strategic thinking for content amplification across social, media and influencer channels.
• Ability to translate complex technical developments into clear, compelling narratives.