Area Sales Manager – Germany

About the role

Norton Motorcycles is seeking a commercially driven Area Sales Manager to lead dealer performance and network development across Germany. Reporting to the Sales Manager, TVS/Norton, you will act as the key link between the brand and its dealer network, travelling frequently to support and grow the business.

Key responsibilities

• Serve as the primary commercial contact for dealers in the assigned German territory.
• Monitor and analyse retailer performance across motorcycles, accessories, finance and related metrics.
• Develop and execute action plans with under‑performing dealers to drive sustainable improvement.
• Lead regular business reviews and support territory planning.
• Deliver area sales targets in line with national and regional objectives.
• Track pipeline health, demand forecasting, stock positions and order intake.
• Provide accurate, timely reporting and follow‑up on agreed actions.
• Collaborate with internal teams (marketing, operations, product, aftersales) to optimise performance.
• Support local execution of sales campaigns, product launches and dealer activation plans.
• Contribute to dealer onboarding, appointments and network changes.
• Ensure dealers adhere to Norton corporate identity, retail standards and customer experience expectations.

Required profile

• Proven field‑based sales experience, preferably in motorcycle, automotive or wider powersports.
• Good understanding of motorcycle products, retail operations and dealership business models.
• Strong commercial acumen with the ability to interpret performance data and turn insight into action.
• Confident communicator with coaching, influencing and negotiation skills.
• Organised, self‑motivated and results‑driven.
• Passion for the motorcycle industry and willingness to travel frequently within the territory.

Required skills

• Experience with sales reporting tools.
• Proficiency in using CRM systems.