DACH Marketing Specialist (m/w/d)

About the role

Optoma Europe Ltd, a specialist provider of projection and digital display products, is looking for a proactive, hands-on DACH Marketing Specialist based in Mönchengladbach. The role drives and supports marketing activities across Germany, Austria and Switzerland and works closely with the Benelux team. It covers digital marketing, social media, channel marketing, PR, events, content localisation and marketing operations, in close contact with local sales teams, channel partners and distributors.

Key responsibilities

• Plan and execute regional marketing campaigns across the DACH region
• Support marketing activities and initiatives in the Netherlands
• Manage and grow the DACH social media channels
• Create, run and optimise email marketing and newsletter campaigns
• Coordinate channel marketing with distributors, resellers and partners
• Plan and manage trade shows, customer events, partner events and internal company events
• Support website content management and updates in Storyblok CMS
• Translate and localise marketing content for the DACH markets
• Coordinate PR, product test placements, media coverage and editorial opportunities
• Support the creation of marketing materials with Adobe Creative Suite
• Analyse campaign performance and turn insights into recommendations

Required profile

• Fluent German and English, written and spoken
• Marketing, channel marketing or digital marketing experience
• Experience planning and managing events, exhibitions and trade shows
• Experience with social media and email marketing
• Affinity for AI and use of tools such as ChatGPT or Microsoft Copilot
• Nice to have: Storyblok or CMS experience, Dutch, technology/AV/IT sector experience

Required skills

• Basic Adobe Photoshop and Illustrator
• Strong Microsoft Office, especially PowerPoint, Excel, Word and Outlook
• Project management and organisational skills

To apply, send your CV and a covering letter by email.