Employer Brand Lead

About the role

We are seeking an Employer Brand Lead based in Germany to define and drive a global employer branding strategy. You will shape how the organization is perceived by current and future employees, working at the intersection of HR, Marketing and Communications.

Key responsibilities

• Develop and manage a global employer branding content calendar across all channels, ensuring consistency with the EVP and communication guidelines.
• Monitor, respond to, and manage candidate and employee reviews on job boards and employer review platforms.
• Collaborate with HR, Marketing, Legal and HR Operations to ensure accurate, compliant, and consistent brand messaging across regions.
• Support the Head of Employer Brand in adapting global strategy into regional execution and localized tone of voice.
• Coordinate updates to EVP messaging and ensure alignment across internal and external communication channels.
• Drive employee advocacy initiatives globally to enhance engagement and amplify the employer brand.
• Prepare, manage, and submit applications for employer branding and corporate reputation awards.
• Conduct regular market research and competitor benchmarking to track positioning and identify improvement opportunities.

Required profile

• Minimum 3 years of experience in employer branding or corporate presence management on global platforms such as LinkedIn, Glassdoor and Indeed.
• Proven track record in developing global content strategies and managing multi‑channel content calendars.
• Analytical mindset with ability to run competitor audits and track performance metrics across multiple regions.
• Experience shaping and localising EVP messaging for international audiences.
• Upper‑Intermediate or higher English proficiency, both written and verbal.
• Strong collaboration, stakeholder management and communication skills in cross‑functional environments.

Required skills

• Experience with employer branding platforms such as LinkedIn, Glassdoor and Indeed.

What we offer

• 20 paid vacation days annually.
• 10 paid sick leave days per year.
• Public holidays in line with the company’s official holiday calendar.
• Private medical insurance coverage.