Head of Marketing - Founding Team

About the role

We are seeking a Head of Marketing to join our founding team and lead the go‑to‑market strategy for a new entry in Germany. This senior, remote‑first position combines strategic vision with hands‑on execution, allowing you to shape brand presence, demand generation, and pipeline creation in a highly regulated environment.

Key responsibilities

• Design and own the end‑to‑end marketing strategy, including positioning, messaging, and launch execution.
• Develop full‑funnel demand‑generation programs to drive qualified pipeline and support sales growth.
• Build brand awareness and credibility through content, events, PR, and digital campaigns.
• Collaborate with sales, growth, and leadership teams to align marketing activities with revenue targets.
• Launch and optimise performance marketing, ABM, and community‑building initiatives tailored to the German market.
• Define, track, and optimise key KPIs such as MQLs, SAL conversion rates, and pipeline contribution.

Required profile

• 5+ years of B2B SaaS marketing experience in high‑growth environments.
• Proven track record building marketing strategies from scratch, preferably in Germany or the DACH region.
• Deep understanding of German business culture, buyer behaviour, and enterprise decision‑making.
• Data‑driven mindset with strong analytical skills and budget management based on ROI.
• Professional fluency in German and English (C1/C2 or native level).

Required skills

• Performance marketing
• Account‑Based Marketing (ABM)
• Full‑funnel demand generation
• Pipeline generation
• Data analysis

What we offer

• Fully remote‑first working model with flexibility across Germany and Europe.
• Competitive base salary between €75,000 and €100,000 per year.
• Equity participation through stock options.
• €500 onboarding budget for workstation setup and €2,000 annual FlexBudget for professional development.
• Private health‑insurance options, pension contributions, 25 vacation days plus caring days, enhanced parental leave, and additional time off for personal projects.