Key Account Manager Germany & Neighboring Markets

About the role

The Gérard Bertrand Group, a world reference in organic and biodynamic wines, is expanding its presence in Europe. We are looking for a Key Account Manager to lead the development of strategic off‑trade accounts in Germany and potentially neighbouring markets, driving distribution, visibility and sustainable growth of our portfolio.

Key responsibilities

• Open, develop and manage strategic off‑trade accounts with national and regional retail chains, specialist wine retailers, department stores and cash‑and‑carry operators.
• Lead the full business‑development cycle: prospecting, preparing proposals and tenders, negotiating listings and commercial terms, defining assortment and pricing strategies, and creating annual activation plans.
• Identify growth opportunities using market intelligence, sales data and customer insights, and monitor sales, distribution and promotional performance.
• Coordinate closely with distributor key‑account teams to ensure strong execution and represent Gérard Bertrand at trade fairs, key meetings and strategic events.

Required profile

• Strong affinity with wine and proven commercial experience in the German off‑trade market; experience in wine and spirits is strongly preferred.
• Demonstrated success in Key Account Management with national or regional off‑trade chains in the wine category.
• Deep understanding of the German retail environment, buying structures and commercial negotiation processes.
• Fluent German (preferably native) and fluent English, based in Germany with willingness to travel frequently across Germany and neighbouring markets.