Marketing Team Lead

About the role

We are seeking a strategic and hands‑on Marketing Team Lead to drive global go‑to‑market campaigns for innovative open‑source and enterprise solutions. This remote‑first position works in a fast‑growing technology environment and collaborates closely with product, sales, content, and partner teams.

Key responsibilities

• Lead the definition and execution of integrated go‑to‑market strategies aligned with growth targets.
• Partner with product, sales, partner and content teams to craft positioning, messaging and customer‑focused assets.
• Drive major product launches, awareness campaigns, demand‑generation and growth programs across global markets.
• Design, run and optimise marketing experiments, tracking performance with data‑driven insights.
• Conduct campaign reviews to improve ROI, engagement and operational efficiency.
• Mentor and support other marketers, sharing best practices and fostering a high‑performance culture.
• Manage complex projects, coordinate cross‑functional stakeholders and ensure timely delivery of initiatives.

Required profile

• Proven B2B marketing experience, preferably in software, SaaS, open‑source or technology‑driven industries.
• Strong background in go‑to‑market strategy, integrated campaign management and pipeline‑focused marketing.
• Excellent written and verbal English communication skills, able to simplify complex technical concepts.
• Demonstrated leadership experience managing or mentoring marketing professionals.
• Analytical mindset with experience evaluating campaign performance, managing budgets and optimising ROI.
• Ability to adapt quickly to evolving technologies, market trends and changing priorities.
• Skilled stakeholder management, project coordination and influencing across distributed teams.
• Familiarity with account‑based marketing (ABM), ecosystem growth strategies or open‑source business models is a plus.

Required skills