Media Planner – Hybrid – Frankfurt

About the role

We are looking for a Media Planner to join our international agency in Frankfurt. The role is hybrid and involves turning data into actionable media plans across digital, performance and traditional channels for high‑profile European clients.

Key responsibilities

• Develop and execute integrated media plans across digital, performance and traditional channels, ensuring optimal budget allocation and ROI.
• Analyse campaign and platform data to uncover insights, trends and optimisation opportunities.
• Manage media planning, KPI tracking and performance reporting for local market activities.
• Build strong relationships with client teams, media owners, agencies and platform partners to support seamless campaign execution.
• Present campaign results and recommendations through clear, data‑driven storytelling.

Required profile

• Experience in media planning, either agency‑side or client‑side.
• Strong understanding of media budgeting, campaign measurement and full‑funnel performance metrics.
• Proven ability to work with multiple stakeholders across client, agency and partner environments.
• Fluent English communication skills; additional European languages are a plus.

Required skills

• Media planning tools and platforms (e.g., Google Ads, Meta Business Suite, programmatic DSPs).
• Data analysis and reporting tools (e.g., Excel, Power BI, Tableau).