Brand and Content Specialist

About the role

This position is based in Germany and sits at the intersection of brand storytelling, content strategy, and visual communication within a fast‑evolving SaaS environment focused on AI‑driven search and web visibility. The specialist will bring a distinct brand narrative to life across multiple channels, combining strong writing ability with hands‑on design execution.

Key responsibilities

• Create high‑impact LinkedIn and social content that builds brand awareness and thought leadership in AI visibility and SEO.
• Design and produce paid‑campaign creative assets for LinkedIn, Google and other channels in collaboration with performance‑marketing teams.
• Develop case studies and long‑form content that translate customer outcomes into compelling narratives for enterprise audiences.
• Maintain and evolve brand tone, messaging and visual consistency across all marketing outputs.
• Manage external or internal SEO content contributors to ensure alignment with the broader marketing strategy.
• Use tools such as Figma and AI‑assisted content platforms to efficiently produce high‑quality creative assets at scale.
• Support content experimentation and continuous improvement across formats, channels and messaging approaches.

Required profile

• 3‑5 years of experience in brand, content or marketing roles, preferably within B2B SaaS or technical products.
• Strong dual capability in writing and visual design, with confidence producing both copy and creative assets.
• Ability to work independently, take ownership of execution and deliver high‑quality work with minimal supervision.
• Excellent written English and a keen eye for clear, concise, brand‑aligned messaging.
• Strong attention to detail and consistency across tone, style and visual identity.

Required skills

• Proficiency with Figma.
• Familiarity with AI‑powered content creation tools for ideation and production.