Business Development Manager – Functional Teas

About the role

As a Business Development Manager for Functional Teas, you will lead the commercial growth and strategic development of Yoshi en’s functional tea portfolio across multiple channels. You will work at the intersection of wellness, healthcare, and product innovation, leveraging the existing Therapists & Doctors Network (TAN) and the broader infrastructure of the parent company, Sunday Natural.

Key responsibilities

• Drive revenue growth for functional teas across all sales channels and customer segments.
• Develop and expand strategic partnerships, especially within the Therapists & Doctors Network (TAN).
• Own category management for functional teas, including portfolio structure, prioritisation and performance monitoring.
• Shape the product roadmap using market research, consumer insights and trend analysis.
• Support pricing, positioning and go‑to‑market strategies.
• Coordinate integrated initiatives across DTC, healthcare networks and selected events.

Required profile

• 5+ years of experience in business development, sales, trade marketing or category management.
• Strong commercial mindset with a proven record of driving revenue and category growth.
• Excellent communication and coordination skills; fluency in German and English.
• Experience with DTC e‑commerce and digital marketing.
• Analytical, structured and pragmatic approach.
• Willingness to work both strategically and hands‑on in a fast‑growing business.
• Comfortable with occasional travel for trade shows or client meetings.

Required skills

What we offer

• Discount on all Yoshi en products.
• 28 days paid time off per year plus up to 5 extra days between Christmas and New Year.
• Urban Sports Club membership and BVG ticket subsidy.
• Discounts of up to 50% on brands such as Flaconi, Bosch, Apple and Expedia.
• Real ownership of projects and room for new initiatives.
• Inviting office spaces with access to organic teas and superfoods.
• Regular tea and office parties, Christmas and Summer Fest.