CRM Data Analyst (all genders)

About the role

You will work in the CRM Targeting & Analytics team, shaping how Zalando engages customers across 24+ markets via email, push, in‑app and notification centre. The role focuses on building targeting logic, designing experiments and measuring incremental impact of lifecycle campaigns.

Key responsibilities

• Own targeting and segmentation for lifecycle campaigns, ensuring reliable execution across multiple channels.
• Design, run and evaluate A/B tests and holdout experiments to assess offers, channel strategies and targeting logic.
• Measure campaign incrementality using global and campaign‑level holdouts and translate results into actionable recommendations.
• Develop and maintain reporting dashboards, performance views and underlying queries, guaranteeing data quality and reproducibility.
• Document work, share knowledge within the team and support interview processes.

Required profile

• 3+ years of experience using data to support business decisions, with strong inferential statistics and A/B testing knowledge.
• Quantitative degree (e.g., Economics, Statistics, Mathematics, Computer Science) or equivalent experience.
• Proactive, pragmatic mindset with excellent communication skills in English.

Required skills

• Strong SQL proficiency.
• Practical Python programming.
• Experience with dashboarding tools such as Tableau, Looker or MicroStrategy.
• Familiarity with modern cloud data environments (Databricks, data lakes, Airflow, Git).

What we offer

• 27 days of holiday per year (increasing up to 30 days).
• 40% discount on Zalando fashion and beauty products, plus additional partner discounts.
• Family support services, pension scheme, employee shares and health‑wellbeing options.
• Development opportunities through training platforms and peer‑to‑peer reviews.
• Relocation assistance (subject to agreement) and two paid volunteering days per year.