Digital Marketing Manager

About the role

We are expanding the marketing team for a leading European consumer electronics brand and are looking for a Digital Marketing Manager to own and drive the brand and digital marketing strategy for the German entity. Based remotely in Germany, you will work closely with UK and EU e‑commerce teams to launch localized campaigns and support new product introductions.

Key responsibilities

• Create and execute digital marketing plans for direct‑to‑consumer platforms and marketplaces.
• Collaborate with UK and EU e‑commerce teams to develop and launch localized campaigns.
• Manage day‑to‑day delivery with agency partners and identify new partners as needed.
• Work with the DTC site on merchandising, design, and customer‑experience optimisation.
• Build and maintain the premium brand footprint and identity.
• Own brand planning and activity, delivering 360° marketing programmes for product launches.
• Coordinate with global and digital marketers to tailor campaigns and marketing events.
• Support in‑store and retail marketing initiatives.

Required profile

• Fluent in German and English.
• Experience in digital brand marketing, preferably within consumer electronics or related fast‑moving consumer goods.
• Proven ability to work remotely and manage cross‑functional teams.
• Strong analytical mindset and results‑driven approach.

Required skills

What we offer

• Competitive salary of approximately €75,000 per year.
• Comprehensive benefits package.
• Fully remote work arrangement based in Germany.
• Opportunity to grow quickly into a senior leadership position as the team expands.