Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to own and grow the global digital presence of a fast‑moving, mission‑driven tech product. Based in Germany and working fully remote, you will blend strategic planning with hands‑on execution across SEO, paid media, email, and content channels.

Key responsibilities

• Own performance of all digital channels – website, SEO, email, paid media, and social – with clear growth and conversion targets.
• Design, launch, and analyse end‑to‑end campaigns aligned with product releases and business priorities.
• Develop and optimise SEO and content strategies to increase organic visibility and reduce paid reliance.
• Manage lifecycle email programs (onboarding, updates, retention, re‑engagement) and improve key engagement metrics.
• Oversee paid media budgeting, optimisation, and ROI maximisation across channels.
• Monitor, report, and translate digital performance data into actionable insights.
• Engage with developer‑focused online communities (forums, Reddit, YouTube, open‑source spaces) and explore new growth experiments such as referrals and influencer partnerships.

Required profile

• Proven hands‑on experience managing SEO, paid media, email, and content channels with direct ownership of results.
• Strong analytical mindset, capable of building dashboards, interpreting funnel metrics, and deriving insights independently.
• Excellent copywriting for technical or highly informed audiences.
• Experience with marketing automation and CRM platforms (e.g., Mailchimp, HubSpot).
• High autonomy, initiative, and ability to prioritize without close supervision.
• Background in technical, developer‑focused, or open‑source products is a strong plus.

Required skills

• SEO
• Paid media
• Email marketing
• Content marketing
• Marketing automation
• CRM tools (Mailchimp, HubSpot)