Google, Meta & TikTok Ads Specialist (Remote, Germany)

About the role

We are seeking a Google, Meta & TikTok Ads Specialist to design, launch and optimise paid campaigns for international brands. The role is fully remote and supports businesses across developed markets, focusing on delivering measurable ROI.

Key responsibilities

• Plan, launch, manage and optimise campaigns on Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Develop performance‑marketing strategies aligned with client goals, including audience segmentation and optimisation plans.
• Research, build and refine prospecting, remarketing and conversion‑focused audience segments.
• Monitor performance metrics, conduct A/B tests on creatives, audiences and landing pages, and implement data‑driven improvements.
• Manage advertising budgets, track spend, and recommend adjustments to maximise ROAS.
• Configure and monitor conversion tracking (pixels, events, attribution) across platforms.
• Prepare regular performance reports with actionable recommendations.
• Stay up‑to‑date with platform changes, algorithm updates and industry best practices.

Required profile

• Minimum 2 years of hands‑on experience managing paid campaigns for brands, e‑commerce or lead‑generation.
• Strong analytical mindset with attention to detail and data‑driven decision making.
• Proactive attitude and ability to work independently in a remote environment.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• Meta Pixel, TikTok Pixel, Google Conversion Tracking
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio (preferred)