Head of Marketing / Marketing Lead
clera · Berlin
Job description
About the role
We are seeking a hands‑on marketing leader to own and scale the company’s marketing engine in a fast‑growing AI‑driven product environment. You will translate a technical product into compelling positioning and build a repeatable growth motion that generates demand and pipeline.
Key responsibilities
- Own marketing end‑to‑end with strategic and operational responsibility and budget ownership.
- Define positioning, storytelling, and content that makes a technical product memorable and conversion‑focused.
- Set strategy, priorities, and KPIs across channels and report on pipeline impact.
- Build and run a growth playbook that emphasizes AI and automation to scale inbound across organic and paid channels.
- Plan and execute go‑to‑market launches for new segments and international markets.
- Operate hands‑on initially and hire and scale a high‑performing marketing team as needed.
- Continuously test and prove new channels using experiments and data to drive decisions.
Required profile
- 4+ years in growth or marketing with end‑to‑end ownership and meaningful budget responsibility.
- Strong track record translating a technical product into clear positioning and storytelling.
- Hands‑on growth experience across organic and paid channels with repeatable playbooks and data‑driven decision making.
- Familiarity with AI and automation tools applied to marketing and inbound growth.
- Experience building and leading a marketing team while remaining operationally involved.
- Fluency in English and German and willingness to work on‑site in Berlin.
What we offer
- Salary range: 75,000 EUR to 120,000 EUR annually.
- Visa sponsorship not available.
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Published 2 weeks ago
Expires 1 month from now
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clera
Berlin
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