Performance Marketing Manager

About the role

SAP is seeking a results‑driven Performance Marketing Manager to join its global marketing team. You will own the digital media strategy across paid and organic channels, partnering with product and demand‑generation teams to boost awareness, engagement, and pipeline growth.

Key responsibilities

• Plan, launch and continuously optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) in line with SAP’s global go‑to‑market strategy.
• Analyze performance data using Google Analytics 4, Looker Studio and internal BI tools; produce actionable reports.
• Lead SEO initiatives for product pages, solution hubs and thought‑leadership content.
• Collaborate with content teams to create and distribute digital assets across blogs, social media, whitepapers and webinars.
• Manage paid social campaigns on LinkedIn, Meta and YouTube targeting enterprise buyers and IT decision‑makers.
• Support email marketing and automation programs via SAP Emarsys or similar platforms.
• Oversee budgets, run A/B tests and continuously improve ROI across all digital channels.

Required profile

• 3+ years of experience in digital or performance marketing, preferably in a B2B or technology environment.
• Hands‑on expertise with Google Ads, Google Analytics 4 and Google Tag Manager.
• Experience managing paid social, especially LinkedIn Campaign Manager.
• Strong understanding of SEO, content strategy and digital marketing funnels.
• Familiarity with marketing automation tools such as SAP Emarsys or HubSpot.
• Excellent written and verbal communication in English; additional languages are a plus.
• Google Ads or GA4 certification is preferred.

Required skills

• Google Ads
• Google Analytics 4
• Google Tag Manager
• LinkedIn Campaign Manager
• SAP Emarsys
• HubSpot (or similar marketing automation platform)

What we offer

• Competitive global salary
• Flexible & hybrid work model
• Access to SAP Learning Hub for continuous development
• Health & wellness programs
• Global team exposure and career growth opportunities
• Employee Stock Purchase Plan (ESPP)