Product Marketing Manager (Remote Freelance)

About the role

RealAdvisor is seeking a hands‑on Product Marketing Manager to shape how we communicate with users throughout the customer lifecycle. Working remotely, you will partner with Product, Growth and Operations to turn product features and customer insights into high‑converting, data‑driven campaigns.

Key responsibilities

• Design, launch and optimise onboarding, activation, retention, upsell and reactivation journeys across email, SMS, push and in‑product messaging.
• Define positioning, messaging and value propositions for new products and features.
• Create compelling copy and polished assets for emails, landing pages, product updates and marketing collateral.
• Build, QA and manage campaigns using marketing‑automation and CRM tools.
• Track performance, analyse funnels and cohorts, run A/B tests and continuously improve results.

Required profile

• 5+ years in product, lifecycle, growth or CRM marketing.
• Strong copywriting ability and talent for simplifying complex products.
• Good design sense and capacity to produce campaign assets independently.
• Experience in a startup or scale‑up environment.
• Excellent English; French or Spanish a plus.

Required skills

• Customer.io
• SendGrid
• n8n
• PostHog
• HubSpot

What we offer

• Fully remote freelance contract with competitive compensation and performance incentives.
• High ownership and the chance to build product marketing from the ground up in a fast‑growing European PropTech company.