Regional Marketing Director

About the role

The Regional Marketing Director will shape and execute a forward‑looking marketing strategy that aligns with regional business priorities. Reporting to the Regional VP, this senior leader will act as the primary marketing advisor and ensure visibility of plans, outcomes, and resource needs across the region.

Key responsibilities

• Translate regional commercial strategy into an integrated marketing plan that drives pipeline, revenue, partner and customer impact.
• Serve as the principal marketing advisor to the Regional VP and senior business leaders.
• Lead annual and quarterly planning, set marketing priorities, and communicate timelines, risks and performance metrics.
• Own the regional marketing operating rhythm and align it with country plans, vendor/partner initiatives and global marketing strategy.
• Balance regional and local market needs with global programmes while ensuring execution quality and ROI.
• Establish governance, reporting and MDF (Market Development Funds) processes across a multi‑country matrix.
• Collaborate with sales, vendor and partner teams to align on shared commercial objectives.

Required profile

• 10+ years of B2B marketing leadership experience in IT, cybersecurity, technology distribution or channel environments.
• Proven experience as a strategic business partner to regional sales leadership (VP, GM, CRO).
• Demonstrated ability to convert commercial strategy into measurable regional marketing plans.
• Strong executive communication skills and experience presenting complex plans and performance data.
• Track record of establishing planning, governance and reporting rhythms in a multi‑country matrix.
• Experience managing stakeholder expectations, risk escalation and competing priorities.
• Accountability for marketing‑sourced or influenced pipeline and revenue.
• Data‑driven approach with expertise in budget planning, ROI tracking and performance analytics.
• Leadership experience building and developing multi‑country teams.
• Fluent English; additional European languages are a plus.

Required skills