Regional Marketing Manager, DACH SMB

About the role

LinkedIn is seeking a Regional Marketing Manager for the DACH SMB segment. Based in Munich, you will own the marketing strategy for Small and Midsize Business hiring solutions across Germany, Austria and Switzerland, working in a hybrid setting.

Key responsibilities

• Develop and execute the DACH SMB marketing strategy, identifying high‑impact growth and adoption opportunities.
• Lead integrated campaigns, partner programs and targeted activations that are locally relevant and commercially impactful.
• Coordinate with sales, partner and self‑serve channels to align product, growth and integrated marketing efforts into a cohesive go‑to‑market plan.
• Prioritise investments and allocate resources based on data, market insight and expected ROI, with accountability for regional SMB penetration.
• Collaborate with global and regional teams across Growth Marketing, Product Marketing and Integrated Marketing.

Required profile

• BA/BS degree or equivalent experience.
• 5+ years of experience in marketing, preferably focused on SMB audiences and commercial program delivery.
• Proven ability to translate strategy into execution and deliver measurable business outcomes.
• Experience partnering with sales and marketing leadership in a cross‑functional environment.

Required skills