Senior SEO, AEO, GEO & CRO Specialist

About the role

Admirise is a digital growth engineering agency looking for a senior specialist to drive organic growth across a portfolio of client projects. You will own visibility in classic search, local packs, AI overviews and AI‑generated answers, and also optimise the conversion journey after the click.

Key responsibilities

• Develop and execute organic growth roadmaps for local service businesses and e‑commerce brands, aligning SEO tactics with revenue goals.
• Conduct keyword, intent, competitor and audience research and turn findings into ranked action plans.
• Set up, optimise and maintain Google Business Profiles, local citations and geo‑grid tracking tools such as Local Falcon.
• Optimise category, collection and product pages for search intent, structured data and Shopify/WooCommerce/headless setups.
• Create, edit and optimise service pages, landing pages, articles and FAQs, building topic clusters and editorial plans.
• Audit technical SEO aspects (crawlability, indexation, Core Web Vitals, JavaScript rendering) and implement fixes directly in CMS or via developer tickets.
• Plan and run digital PR and link‑earning campaigns, writing press releases and tracking coverage.
• Track AEO and GEO performance in AI answers, run experiments and document evidence‑backed tactics.
• Use Microsoft Clarity, GA4 and other analytics to map customer journeys, run A/B tests and improve conversion rates.
• Automate recurring tasks with Claude Code, n8n or Make, building reusable prompts and scripts.

Required profile

• At least 5 years of hands‑on SEO experience in an agency or multi‑client environment with proven results.
• Demonstrated success in local SEO for service businesses and e‑commerce SEO for stores with several hundred products.
• Experience in CRO using heat‑maps, session recordings and GA4, with measurable impact on conversion rates.
• Practical experience in AEO/GEO, backed by documented experiments.
• Comfortable working with Claude Code or a comparable agentic tool, command‑line, Git basics and scripting in Python or JavaScript.

Required skills

• Claude Code (or similar AI‑agent tool)
• Python, JavaScript, Git
• SQL or BigQuery
• Google Business Profile, Local Falcon
• Ahrefs, Semrush, Screaming Frog
• Google Search Console, GA4, Microsoft Clarity
• WordPress, Shopify, WooCommerce, headless CMS
• HTML, CSS, Liquid (Shopify theme editing)