SEO Specialist (Full-Time)

About the role

Yalwa is looking for an experienced SEO Specialist to boost organic visibility across international markets. You will work with a multicultural team, shaping off‑page and on‑page strategies that drive traffic and improve search rankings.

Key responsibilities

• Develop and execute off‑page SEO strategies, including link‑building campaigns.
• Create and optimise SEO‑focused content through keyword research and copywriting best practices.
• Monitor, analyse, and report SEO performance using Google Search Console, Google Analytics 4 and other SEO tools.
• Identify growth opportunities via competitor analysis, content gap analysis and market research.
• Collaborate with cross‑functional teams to support SEO initiatives across multiple websites.
• Contribute to on‑page improvements such as metadata, internal linking, content optimisation and information architecture.
• Support technical SEO by identifying issues and working with developers on fixes.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related field.
• Minimum 2 years of professional experience in SEO and online marketing.
• Proven track record in developing and executing off‑page SEO strategies.
• Strong experience in SEO copywriting and content optimisation.
• Fluent English proficiency.

Required skills

• Google Search Console
• Google Analytics 4
• Ahrefs or comparable SEO tool
• Screaming Frog (or similar technical SEO audit tool)
• Looker Studio for dashboard creation
• Google Tag Manager
• Basic HTML and CSS
• AI tools for SEO workflow automation (optional)

What we offer

• Modern offices with a pleasant atmosphere
• Hybrid work model
• Opportunities for further training and qualification
• Health promotion benefits, gym membership, massages, retirement plan
• Lunch provision, MacBook Pro, and other employee perks