Local Marketing Manager – French Market

About the role

We are seeking a proactive Local Marketing Manager to lead all marketing activities for our French storage parks. You will own the end‑to‑end local brand experience, drive lead generation, and ensure each park is visible and competitive in its market.

Key responsibilities

• Own the local brand experience across signage, OOH, in‑park materials and Google Business Profiles, ensuring consistency and optimisation.
• Plan and execute local campaigns tied to discount periods, occupancy targets and seasonal demand, tracking leads, CAC and ROI.
• Lead go‑to‑market activities for new park openings, including page setup, local ads, OOH and pre‑launch buzz.
• Manage a local content calendar covering social posts, blog articles and community storytelling.
• Build an event calendar, represent Storage24 at local events and B2B networking opportunities.
• Drive local PR, manage press relationships and increase share of voice in the French market.
• Track and report on KPIs such as traffic, leads, CPL and funnel conversion, providing insights to senior stakeholders.
• Monitor competitor activity, pricing and positioning, feeding insights back to marketing and commercial teams.

Required profile

• Strong written and spoken French; fluent English for cross‑market collaboration.
• 3–5 years of experience in local, field or regional marketing.
• Hands‑on experience with Google Business Profile management and local SEO.
• Comfortable running paid and organic campaigns across search, social and offline channels.
• Experience with campaign performance tracking using GA4, HubSpot or similar tools.
• Ability to manage multiple parks simultaneously and prioritize based on data.
• Self‑starter mentality with a proactive approach.

Required skills

• Google Business Profile management
• Local SEO
• GA4
• HubSpot
• Campaign management (paid and organic)