Senior Manager – Running Category

About the role

PUMA is seeking a Senior Manager to lead its Running Category. You will act as the trusted expert for running specialists and wholesale partners, shaping the category’s performance across Europe.

Key responsibilities

• Build and maintain long‑term partnerships with key running specialists and wholesale accounts.
• Define and drive sell‑out, point‑of‑sale and activation strategies together with Sales and Category teams.
• Deliver hands‑on sell‑out support, including product trainings, workshops and retailer events.
• Plan and execute retailer activations, manage stock, re‑orders and seasonal transitions to maximise sell‑through.
• Gather market and consumer insights, translate them into actionable recommendations and act as a senior sparring partner to Sales.
• Collaborate with Marketing and Purchasing to ensure cross‑functional alignment on category initiatives.
• Create and maintain internal and external reports documenting activities, activations and key events.

Required profile

• Proven experience in Sales, Category Management or related commercial roles within sports, running or FMCG.
• Strong understanding of wholesale environments and retail activation strategies.
• Excellent stakeholder‑management skills with the ability to influence cross‑functional partners.
• Analytical mindset with the ability to turn data into actionable insights.
• Hands‑on, result‑driven approach; leadership experience is a plus.
• Fluent in English and German, both written and spoken.

Required skills

What we offer

• Opportunity to shape a global sports brand’s running category.
• Collaborative, inclusive culture that values diversity.
• Access to Puma’s worldwide network and resources.