Head of Creative Strategy

About the role

We are seeking a Head of Creative Strategy to lead the creative engine behind large‑scale paid media for high‑growth consumer brands in Germany. The role sits at the intersection of performance marketing, creative systems and creator‑driven growth, translating data‑driven insights into compelling, high‑converting creative output.

Key responsibilities

• Define and own the overall creative strategy and performance standards across a diverse portfolio of consumer brand clients.
• Build, refine and operationalise creative frameworks, playbooks and SOPs based on platform insights from Meta, TikTok and other paid social channels.
• Lead and develop a team of performance creative strategists, improving their ability to diagnose issues and create high‑converting concepts.
• Oversee end‑to‑end creative production in collaboration with editing and production leads to ensure speed, quality and scalability.
• Partner with creator and talent teams to align briefing, production and paid media execution for maximum impact.
• Own creative onboarding for new clients, delivering early performance wins within the first 30 days.
• Act as senior creative authority in client conversations, presenting insights, performance analysis and strategic recommendations.
• Continuously analyse creative performance trends to identify optimisation and scaling opportunities.

Required profile

• 7+ years of experience in performance creative, preferably in a fast‑paced agency environment managing multiple clients.
• Proven track record of driving measurable business outcomes such as improved conversion rates, reduced CPA or revenue growth through creative strategy.
• Deep expertise in direct‑response marketing and paid social creative performance, especially on Meta and TikTok.
• Strong leadership experience building and mentoring high‑performing creative teams.
• Excellent analytical and strategic thinking with the ability to turn data insights into actionable creative direction.
• Outstanding communication and presentation skills.

Required skills

• Meta advertising platforms
• TikTok advertising platforms
• Paid social campaign optimisation