Product Marketer
Clera · Berlin
Job description
About the role
We are a seed‑stage enterprise AI platform startup in Berlin, building secure infrastructure for organisations to adopt generative AI. As a Product Marketer you will sit at the intersection of product and market, turning frequent releases into clear positioning, compelling stories, and sales‑ready assets.
Key responsibilities
- Own go‑to‑market plans for each significant product release and execute them across appropriate channels.
- Translate product updates into narratives that explain the value of new features to buyers.
- Develop and maintain differentiated positioning for multiple buyer personas and markets.
- Create product content such as comparison pages, capability overviews, one‑pagers, and campaign explainers.
- Work directly with customers, support tickets, and sales calls to surface user value and turn insights into marketing assets.
- Enable sales and customer success teams with messaging frameworks, collateral, and answers to tough product questions.
- Contribute to category positioning for enterprise AI as the market evolves.
- Participate in product reviews and appear on camera for demos or presentations when needed.
Required profile
- 3+ years of product marketing experience delivering go‑to‑market for software features or products.
- Proven track record owning end‑to‑end GTM for software releases.
- Strong ability to explain technical products simply to non‑technical audiences.
- Excellent, clear writing skills with a focus on clarity over cleverness.
- Habit of working closely with customers to uncover value and translate it into marketing and sales assets.
- Collaborative, cross‑functional working style across product, design, marketing, sales, and customer success.
- Bias toward owning problems end‑to‑end rather than waiting for briefs.
Required skills
What we offer
- On‑site role in Berlin with a fast‑moving AI startup environment.
- Opportunity to shape product perception and category positioning from day one.
- High ownership and impact across product, sales, and customer success teams.
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Clera
Berlin
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