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This job expired on 19/07/2026. It no longer accepts applications.
Social Media Manager
Haystack · Cologne
Job description
About the role
We are looking for an analytical and strategic Social Media Manager to elevate the online presence of several innovative brands at the crossroads of e‑commerce, design, and aviation. The ideal candidate will combine data‑driven decision‑making with a hands‑on approach to create engaging content and foster vibrant communities.
Key responsibilities
- Analyse current social media performance across multiple brands and identify growth opportunities.
- Develop brand‑specific social media strategies aligned with business objectives.
- Collaborate with internal designers and content creators to produce high‑performing posts and formats.
- Co‑develop, brief, and optimise video formats for platforms such as Reels, Shorts, and TikTok.
- Plan, publish, and evaluate content using appropriate social media tools.
- Actively engage with communities, responding to comments and questions.
Required profile
- Proven experience in social media management for brands, e‑commerce, or lifestyle products.
- Strong analytical and strategic capabilities with a hands‑on mentality.
- Excellent understanding of platform‑specific trends, formats, and community dynamics.
- Ability to interpret KPIs, performance data and optimise content accordingly.
Required skills
What we offer
- Diverse social media responsibilities across exciting brands.
- Significant creative freedom and short decision‑making paths.
- Work in a dynamic environment that blends e‑commerce, design, and aviation.
- Flexible working hours (20‑30 hours per week) with home‑office options.
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Haystack
Cologne
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