Fashion Key Account Manager – TikTok Shop

About the role

We are looking for an entrepreneurial, commercially driven Fashion Key Account Manager to acquire and grow the most important fashion brands on TikTok Shop in Germany and across the EU. This senior individual‑contributor role combines new‑business acquisition with long‑term partnership development, ensuring brands achieve sustained growth on our e‑commerce platform.

Key responsibilities

• Own the acquisition pipeline for priority fashion brands in Germany and selected EU markets – identify, prospect, pitch, and sign strategic accounts.
• Lead end‑to‑end commercial closings, from outreach through term sheet, onboarding, and the first 90 days of activation.
• Engage C‑suite and senior stakeholders (Heads of E‑Commerce, Digital Directors, Country GMs, DTC leads) to position TikTok Shop as a must‑win channel.
• Navigate complex, multi‑market brand organisations, aligning local teams, EU HQ, and regional commercial leads around a single partnership vision.
• Develop tailored acquisition pitches, including category analysis, opportunity sizing, joint business plans, and commercial terms.
• Partner cross‑functionally with category, campaigns, creator, operations, logistics, product, and policy teams to remove friction and accelerate time‑to‑first‑sale.
• Drive participation in major commercial moments such as product launches, seasonal campaigns, and shopping events.

Required profile

• Proven experience in senior B2B sales or key‑account management within fashion or e‑commerce.
• Strong ability to open doors at C‑suite level and close high‑value deals.
• Comfortable managing complex, multi‑market brand structures and coordinating cross‑functional teams.
• Entrepreneurial mindset with a data‑driven approach to growth.

Required skills