Experience Designer

About the role

AVATR Global Design Center is seeking a strategic Experience Designer to join its international design team in Munich. The role focuses on the early Discover & Define phase, turning user insights into emotionally compelling and differentiated experiences that drive innovation across automotive products and services.

Key responsibilities

• Collaborate with Design Strategy, Research, Advanced Design, Systems Engineering, Innovation, and UX teams to shape early‑stage experience directions.
• Translate user research insights into emotional drivers, opportunity areas, and core "delight moments".
• Identify and define innovation opportunities that resonate emotionally with users.
• Structure experience concepts and component behaviors in initial experience frameworks.
• Develop creative directions around identified delight moments and curate holistic, multi‑layered experience narratives.
• Shape clear experience visions that guide downstream UX and product development.

Required profile

• Bachelor’s degree or higher in UX/Interaction Design, Automotive Design, Industrial Design, or a related field.
• Minimum 4 + years of professional experience in UX, brand, experience, innovation, or product design.
• Proven ability to turn user research into emotionally compelling concepts.
• Strong understanding of emotional design and user motivation.
• Fluency in English; German or Chinese a plus.
• Experience in the luxury automotive industry is highly desirable.

Required skills

What we offer

• Competitive salary reflecting skills and experience.
• Hybrid working model with flexibility to work remotely and onsite.
• Health & wellness benefits, including Wellhub Pass.
• Employee development programs and learning opportunities.
• Transport support via Deutschland ticket or fuel card.
• Meal allowance for lunch at the canteen.
• Celebratory gifts for work anniversaries and Chinese New Year.
• Regular team‑building events and an inclusive culture.